Career & Current Work

Enhanced Digital Self-Service for Millions: Spearheaded the development of a self-serve repair booking system for 9 million British Gas customers, achieving a 96% conversion rate and the highest NPS score across the company.

Led the launch of British Gas Rewards, an award-winning programme engaging 9M customers – onboarded 1M members within a year despite low digital activity of the userbase.

Drove Hacker-Facing Innovation: At HackerOne, led the strategy and roadmap for nine hacker-facing products, launching an AI-powered matching system that tripled engagement rates in a 1.5 million-strong ethical hacker community.

Transformed Digital Presence: As Head of Product Development at City A.M., directed a digital overhaul that increased user engagement by 40% and page views by 45%, while modernizing the online platform for a leading financial newspaper.

Streamlined Game Development: At Gala Coral Group, managed the design and release of 37 games, implementing agile development and reducing time-to-market by 20%, saving over £0.5m through strategic integration.

Improved Data Operations: Stabilized flagship valuation products at EurotaxGlass’s, improving system uptime from 90% downtime to 99% uptime and cutting ticket resolution time from one year to two weeks.

Optimized Marketing Networks: At PokerStars, devised a marketing content network solution that cut costs by 80%, driving efficiency in affiliate management systems with critical fixes